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I’m a creative director, strategist, and producer with an emphasis on creative/brand strategy and execution. I have over ten years’ experience at industry-leading brands including Nike, Anastasia Beverly Hills, and Ralph Lauren, and top creative agencies including Chandelier Creative and King & Partners.


My career has been focused on developing and executing creative concepts, campaigns, content strategies, and an array of marketing initiatives that have helped brands find and project their voices, tell their stories, and grow their businesses with measurable results.


Prior to working with consumer brands I was creative director of several magazines, including iconic titles such as The Fader and BlackBook. The world of publishing was a great foundation on which to grow my capabilities and grounded my approach in the incredible importance of inspiration, community-building, trend-awareness, and above all the ability to manage multiple tasks at the same time. 



Anastasia Beverly Hills, Executive Creative Producer, 2022 - present

I oversee all aspects of pre-production, production and post-production at the ABH content studio to ensure that creative output excels. I work with the President and the VP of Media Production to plan and execute campaigns for new product launches. I cast models and negotiate rates and usage. I oversee the hiring of freelance shooters, wardrobe and prop stylists, hair and makeup artists, DITs, editors, color graders and 3D artists. I set and track studio and shoot budgets.I oversee all aspects of pre-production, production and post-production at the ABH content studio to ensure that creative output excels.

Nike, Lead On-Set Still/Video Director, 2018 - 2022

I directed teams creating photo and video content for at Nike’s Global Brand Imaging studio, directed movement for video, art directed for photo, led pilots and devised new standards for production to meet evolving content needs, and created internal creative content creation guidelines. 


Consultant Creative Director & Brand Strategist  2014 - 2021

As a freelance consultant I’ve worked with agencies and brands including Chandelier Creative, King & Partners, Bobbi Brown, Jo Malone London, and Alpha Industries on a variety of fashion, luxury, beauty, residential and hospitality brands, launches, and initiatives. I led many new business pitches, from RFP to presentation and execution.

Agency clients: CreateThe Group, King & Partners, Chandelier Creative, Laird + Partners, Lloyd & Co, AR New York

Brand clients: Alpha Industries, Bobbi Brown, Jo Malone London


Chandelier Creative, Consultant Creative Strategist, 2014 - 2017

Helped create innovative and original executions for a wide variety of brands, from fashion and beauty to Barbie™.

Agency clients: Sephora, Nars, Beats By Dre, Juicy Couture, Mattel 

King & Partners, Director, Creative Strategy, 2013 - 2014

At K&P I developed strategies, implementations, and positioning for a range of fashion and luxury brands, with a particular focus on driving interactions between digital and IRL.

Agency clients: Stuart Weitzman, CK One, Phillip Lim 3.1, Edition Hotels, Faena, Bentley Motors

Ralph Lauren, Director, Branded Content, 2012 - 2013

Headed up branded content for the brand's digital presence, including the Ralph Lauren Magazine.

CreateThe Group, Creative Director Copy & Content, 2010 – 2012

Spearheaded copy and content strategy for digital-first executions in the high fashion, beauty and luxury space.

Agency clients: Burberry, Belstaff, John Varvatos, H&M, David Yurman, Knoll




My background in lifestyle editorial — where customer loyalty is key and storytelling is crucial, and the brand (magazine) must stay consistent and familiar while constantly evolving and iterating — has proved extremely valuable throughout my career at brands and agencies. I direct, strategize and produce the creation of content across diverse categories, each with its own specific audience and creative POV.

Creative Direction & Strategy

My creative process starts with a deep-dive to uncover a brand’s core offering, developing a “big idea” — be it a marketing initiative, a product launch or campaign strategy, or a full brand repositioning — that centers and expands that red thread. After that I become the guardian of that idea, leading teams from ideation through execution and follow-through. The task is always to respect the inherent spirit of the brand while driving it to develop and grow, with its community inspired to tell all their friends, and ultimately, of course, to purchase. 


Creative Production

As a creative producer my role is to supply all the moving parts to execute a creative vision. That means starting with a clear understanding of the task at hand, gained through thorough conversations with the creative director, director, or brand. From there I work collaboratively on bringing all the key talent to the production, from casting talent, HMU, wardrobe styling, DP and camera crew to lights and grip and even technology — everything that's needed to bring a vision to life.

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