I’m a creative director and producer with an emphasis on creative/brand strategy and execution. I have over ten years’ experience at industry-leading brands including Nike, Anastasia Beverly Hills, and Ralph Lauren, and top creative agencies including Chandelier Creative and King & Partners.
Throughout my career, I have excelled in developing and executing high-impact creative concepts, campaigns, and content strategies. My expertise lies in not only helping brands discover and project their unique voices but also in fostering their growth. My career has been built on taking creative concepts from vision to actuality.
Before making significant contributions to consumer brands, I served as a Creative Director for renowned lifestyle magazines, including The Fader and BlackBook. This editorial foundation has been pivotal in grounding my approach and amplifying my capabilities in inspiration, community-building, trend-awareness, and effective multitasking.
Anastasia Beverly Hills, Executive Creative Producer, 2022 - present
• Champion all aspects of pre-production, production, and post-production at the ABH content studio, ensuring an unparalleled level of creative output.
• Collaborate closely with the President and VP of Media Production to strategically plan and execute groundbreaking campaigns for new product launches.
• Directly involved in model casting, rate negotiation, and managing the complete spectrum of creative talent, from freelance shooters to 3D artists.
Nike, Lead On-Set Still/Video Director, 2018 - 2022
• Led teams in creating visually stunning photo and video content for nike.com, establishing new production standards to meet evolving content needs.
• Took charge of art direction for photo shoots, led pilots, and played a key role in devising internal creative content creation guidelines.
Consultant Creative Director & Brand Strategist, 2014 - 2021
• Guided the creative direction for various agencies and brands, including Chandelier Creative, King & Partners, Bobbi Brown, and Jo Malone London.
• Spearheaded numerous new business pitches, driving the presentation and execution of creative strategies for fashion, luxury, beauty, and hospitality brands.
Agency clients: CreateThe Group, King & Partners, Chandelier Creative, Laird + Partners, Lloyd & Co, AR New York
Brand clients: Alpha Industries, Bobbi Brown, Jo Malone London
Chandelier Creative, Consultant Creative Strategist, 2014 - 2017
• Helped create innovative and original executions for a wide variety of brands, from fashion and beauty to Barbie™.
Accounts: Sephora, Nars, Beats By Dre, Juicy Couture, Mattel
King & Partners, Director, Creative Strategy, 2013 - 2014
• Developed strategies, implementations, and positioning for a range of fashion and luxury brands, with a particular focus on driving interactions between digital and IRL.
Accounts: Stuart Weitzman, CK One, Phillip Lim 3.1, Edition Hotels, Faena, Bentley Motors
Ralph Lauren, Director, Branded Content, 2012 - 2013
• Headed up branded content for the brand's digital presence, including the Ralph Lauren Magazine.
CreateThe Group, Creative Director Copy & Content, 2010 – 2012
• Spearheaded copy and content strategy for digital-first executions in the high fashion, beauty and luxury space.
Accounts: Burberry, Belstaff, John Varvatos, H&M, David Yurman, Knoll
My background in lifestyle editorial — where customer loyalty is key and storytelling is crucial, and the brand (magazine) must stay consistent and familiar while constantly evolving and iterating — has proved extremely valuable throughout my career at brands and agencies. I direct, strategize and produce the creation of content across diverse categories, each with its own specific audience and creative POV.
Creative Direction & Strategy
My creative process begins with a thorough exploration of a brand's essence, culminating in a "big idea" for initiatives such as marketing, product launches, campaigns, or complete brand repositioning. I then champion this idea, guiding teams from conception to completion, ensuring it aligns with the brand's spirit while fostering development and growth. The ultimate goal is to ignite enthusiasm within the community, prompting them to share the experience and, ultimately, make a purchase.
In my capacity as a Creative Producer, I orchestrate the entire creative vision, collaborating seamlessly with creative and art directors. From casting and rate negotiation to the assembly of top-tier talent, I ensure a cohesive and purpose-driven effort towards achieving a shared creative goal.