Role: Still/Video Director, Copywriter
Nike GBI is a stand-alone full-service content creation studio that operates quasi-independently within the Nike eco-system.
I strategize and generate internal style and creative direction guides for GBI's Icon.LA content studio. I also direct the creation of still and video content. My background in editorial — where copy and imagery exist side by side and do an equal share of the heavy lifting — has proved extremely valuable in this position. I have also learned a great deal about creating content at scale,across a variety of sub-brands, each with its own distinct voice and style.