Client: Navy Green
Agency: Noe & Associates
Role: Tagline Development & Web Site Copy
Description: For this new development in Brooklyn’s historic, yet slightly inaccessible, Navy Yard, Noe & Associates was tasked with making the development seem aspirational while also emphasising that it was a self-contained “village” with community spaces and access to amenities including high-end grocery shopping. As the audience was expected to be younger professionals, I told a story about the evolution of an industrial neighborhood that would embrace this new community of working people, and give them a base from which to grow their lives and families in Brooklyn
WATER FRONT LIVING
The Evolution of Brooklyn
You understand that life is about balance. It’s about getting the mix right, between work and play, week and weekend, Monday through Sunday. You’ve always known how to make that call, how to juggle the realities of life with actually living it. You’re a pioneer, occupying that space at the forefront of discovery and innovation, but you never forgot the importance of home. You’ve always known what was next, and NYC is always in your heart of hearts. So while times have changed and your needs have grown you’re not thinking about leaving. You’re looking around for what’s next but you’re staying right here, deepening your roots, getting your balance right.
Navy Green is quality living, it’s equilibrium. A village of townhouses and condominiums overlooking a 30,000-square-foot common green space directly across the street from the Brooklyn Navy Yard, it’s both a sanctuary and a springboard to the very best that Brooklyn has to offer.
Navy Green is what you’ve been looking for. It’s a chance to take part in the growth of a truly pioneering Brooklyn neighborhood. It’s a genuine opportunity to lay down your own deep roots in the borough where, as we know, trees grow.
Imagine a backyard barbecue, the smoke rising from the grill across a broad skyline unimpeded by skyscrapers. Picture a summer dinner party on the patio, or coffee on your private terrace as you plan your weekend activities and take in the view from the lush central green lawn. What about laying out a kitchen garden in your backyard, or just relaxing on the grassy expanses of the green? How does movie nights in the large media room and hanging out on the stoop with your neighbors sound? This is the reality of Navy Green—friends coming to visit from all over the city and saying “ I get it! This is what Brooklyn living is all about.”
This is what you have worked for, this is what you own. Each townhouse in Navy Green will be individually owned, basement to roof, every square foot. Imagine the pride in being able to say “this part of Brooklyn, this is mine.”
Each Navy Green townhouse is an expansive, well designed home, boasting three or four bedrooms, two full and two half bathrooms, a media room, large laundry room, patio and private backyard. The first floor of each townhouse is open and floor-through, creating a generous living/dining area that’s perfect for entertaining and seamless living. The central, grassy green lawn that gives the development its name provides home owners with their own private garden, with trees, paths and a hilltop playground area.
Sustainability has been a key consideration for the development, with each townhouse featuring a hyper insulated envelope, and the entire Navy Green development is rated Neighborhood Development Silver. Project architect FX Fowle is a practice that stresses the designer's obligation to repair and restore the state of the environment, and they go about this in ways that extend beyond simply minimizing construction impact, ensuring that their buildings add to and improve their environment.
- Bertazoni range is the best callout for the kitchen
- Private backyard should be a main callout,
- the huge windows that allow light to flood the homes.
- View from their bedrooms of the Green space which is the projects namesake
- Mention that they have large laundry rooms
- Wide plank oak floors
* Master bathrooms featuring custom soaking tub with Grohe showerhead and hand-held shower wand
Navy Green is situated in the heart of the historic Wallabout neighborhood, which traces its history back to the 17th century. It’s a mixed quarter, with both residential and industrial buildings (many of which contain artists’ studios; the Pratt Institute art school is nearby). The district’s history is apparent in its large concentration of pre-Civil War wood frame houses, which often feature porches and cornices of a type now rare in NYC.
From Navy Green it’s easy to plan a stroll to Fort Greene Park and the restaurants and cafés on and around Brooklyn’s newest culinary hotspot, Myrtle Avenue, including Putnam’s Pub & Cooker, a popular local gastro-pub. The popular coffee shop and grocery store Peck’s provides for informed neighborhood needs, while the Green-Ville Garden organic restaurant and grocery and nearby Mr Coco market cater to the neighborhoods foodies. Putnam’s Pub & Cooker is a popular local gastro-pub featuring live music and trivia nights. Il Porto on Washington Avenue is an Italian brick-oven pizzeria, and the street also boasts a Cuban restaurant, Mojito Cuban Cuisine, and an art gallery. Navy Green sits between L-train Brooklyn and Metro Tech, and is a short train or bicycle ride to either.
The Navy Green neighborhood sits between brownstone and loft Brooklyn and shares elements of both. Adjoining Clinton Hill, its streets are tree-lined and it’s close to the river. New residents will enjoy discovering everything this quirky quarter has to offer. The Brooklyn Roasting Company is two blocks down the street. Cultural institutions like BAM are close by, as is the Brooklyn Flea and the Barclay Center.
THE NAVY YARD
The transformation of Brooklyn’s Navy Yard is akin to that of Brooklyn itself. Now a hub for innovation in industries including tech, film and even urban agriculture, the Navy Yard is a recognized Historic District with its eyes set firmly on the future. Like DUMBO to the South and Williamsburg to the North, it is a neighborhood with a pioneer spirit where creators flourish. More than 200 businesses call the Yard home, including Brooklyn Grange farm, which operates a 65,000 square-foot rooftop commercial farm, and Steiner Studios, one of the largest production film studios outside of Los Angeles. Many Brooklyn artists lease studio space in the Yard, and have established an association, Brooklyn Navy Yard Arts. The Brooklyn Navy Yard Center, located in building 92, is gallery space dedicated the the history and future of the Navy Yard. The Yard and the district around it are still in transition and as the Yard grows and the neighborhood around it becomes increasingly residential so the infrastructure will expand. Most importantly, nearly 700 of the 6,000 workers in the Navy Yard are Wallabout residents. This is a neighborhood that is propelled by its own residents, those individuals who are invested in its tomorrows. The Brooklyn Navy Yard has a history going back to before the civil war. Now for the first time in a long time, its future is just as assured.