Client: Jo Malone London
Role:  Advertising, Marketing Materials, Web Site & Email Copy
Description: Jo Malone London is a well-regarded prestige fragrance brand from the UK, now owned by Estée Lauder and boasting a global presence. I worked on copy needs across the board, from ATL campaign and initiative language, to product and promotion naming. The brand wanted an evocative, theatrical approach, but were keen to avoid anything that sounded too much like conventional marketing language. They also wanted to avoid being too "flowery." It was a quite fine line, but the trickiness and sensitivity made it a satisfying challenge