© EDDIE BRANNAN 2018

Client: Hue

Agency: Chandelier Creative

Role:  Product Naming & Copy

Description: Hue is a 30-year-old legwear brand that faces competition from all directions. Everyone from performance and athletic companies to high fashion brands is making leggings and associated products now. As well as naming a bunch of new products for them, I undertook a complete audit of all their packaging to help them meet that challenge