Client: 50 Hudson Yards

Agency: King & Partners

Role:  Tagline Development

Description: Described as NYC's most technologically advanced prestige business building, 50 Hudson Yards is a breathtaking development overlooking the Hudson river. Given that it exceeds competing offerings by almost every metric, it was felt that a suitably bold statement was called for to brand the property:

Reset Expectations—A Visionary Building For Visionary Companies