© EDDIE BRANNAN 2018

Client: Nike.com

Role:  On-set art director

Description: Nike.com's ecomm team shoots their on-model e-commerce photography in Portland and Los Angeles. Under the direction of creative director Toni Torres, they hire photographers, stylists, hair and makeup artists and art directors with strong editorial experience. Nike's in-house team casts exceptionally, selecting unconventional models of all body types and personal styles, and they encourage photographers, art directors, stylists and glam squads to capture the models' personalities and individualism as much as the clothes they wear. In fact they say that "e-commerce stands for editorial commerce," a truly rare philosophy that makes it an terrific experience for everyone on set, and showcases the product in a totally unique and ownable way.