Anastasia Beverly Hills
With a significant social media presence (19 million Instagram followers) and international retail presence (over 3,600 doors worldwide), ABH generates a LOT of content. We have an in-house studio in West LA and our team produces content including full commercials, model sizzles, product video and photography, and iPhone footage. We're shooting constantly and I bring every single one of the skills I learned at magazines and agencies to the table.
I lead all aspects of production — model casting, hair and makeup talent search, hiring of studio teams from camera to G&E to post-production, including hiring and directing CGI and VFX houses, and managing a multi-million-dollar budget.
Nike's Global Brand Image (GBI) division creates all of the content destined for the Nike website. That means photo and vide for e-commerce, and editorialized content for brand and category amplification.
Here I directed video and photo both on set and location, gave models movement direction, and guided wardrobe styling, hair and makeup.
I also created a style guide to be used by all creative talent, and piloted innovative video shooting and production methods that were used across all GBI video shoots.