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Anastasia Beverly Hills

With a significant social media presence (19 million Instagram followers) and international retail presence (over 3,600 doors worldwide), ABH generates a LOT of content. We have an in-house studio in West LA and our team produces content including full commercials, model sizzles, product video and photography, and iPhone footage. We're shooting constantly and I bring every single one of the skills I learned at magazines and agencies to the table.

I lead all aspects of production — model casting, hair and makeup talent search, hiring of studio teams from camera to G&E to post-production, including hiring and directing CGI and VFX houses, and managing a multi-million-dollar budget.

NIKE

Nike's Global Brand Image (GBI) division creates all of the content destined for the Nike website. That means photo and vide for e-commerce, and editorialized content for brand and category amplification.

Here I directed video and photo both on set and location, gave models movement direction, and guided wardrobe styling, hair and makeup.

I also created a style guide to be used by all creative talent, and piloted innovative video shooting and production methods that were used across all GBI video shoots.

Consultant Creative/Strategy Director

In my freelance agency career I was often brought in to lead new business pitches from RFP to execution. My role was to uncover the red thread that was at the heart of a brand's business and then ideate around that to create  activations that moved the needle. I also worked on brand and content strategy, launches, relaunches and positioning.

 

Full client list below.

SUMMARY
 

BRANDS: Nike, Anastasia Beverly Hills, Ralph Lauren, Alpha Industries, Bobbi Brown, Jo Malone London.
AGENCIES: Chandelier Creative, King & Partners, Lloyd & Co, Laird + Partners, CreateThe Group, AR New York, Baron & Baron, Hope & Anchor, Berlin Cameron Unlimited, Rokkan, Team Detroit, Noe & Associates, PMH, PG&Co, True Agency, Brand Asset Group, Sideways, Protein.

CLIENTS & ACCOUNTS

FASHION & LUXURY

Alfa Romeo

Alpha Industries
Alexander Wang

Asprey

Balmain

Belstaff

Bentley

Botkier

Bulgari

Burberry

David Yurman

De Beers

Derek Lam

Donna Karan

Dunhill

Harrods

Harry Winston

Isa Ora

Juicy Couture

Knoll

Mary Katranzou

Monique Lhuilliier

Nowness

Oscar De La Renta

Pappagallo

Prabal Gurung

Sephora

Stuart Weitzman

Style.com

Thakoon

The Row

BEAUTY & FRAGRANCE

Beauty Brands
Bobbi Brown
Byredo
ck one

Diptyque
Essie
Estée Lauder
Fragrance Foundation
Hain Celestial
Jo Malone London
Kerastase
MAC
NARS
Rimmel
Sephora

HOSPITALITY, RESIDENTIAL & RETAIL

50 Hudson Yards

Bergdorf Goodman

Central Embassy

Corcoran

Edition

Faena

Fontainebleu

Houlihan Lawrence

Kimpton

NEMA

The Bryant

Virgin Cruise

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