Client: Belstaff

Agency: CreateThe Group

Role:  Creative & Content Strategy

Description: CreateThe Group was invited to pitch for the e-commerce site  and campaign for the relaunch of the Belstaff brand. I created a strategy focused on the brand's British sense of adventure and style, and proposed big-name associations to link the brand to an "Aristocracy of Daring." The pitch was successful and David Beckham was eventually chosen as the brand ambassador