Born in London. Made in NYC.
"I make things interesting."
- Eddie Brannan
A creative/brand strategist with a strong copy background working in advertising, marketing and branding, I develop interactive and traditional content-driven advertising and marketing strategies, campaigns and initiatives for a range of luxury, fashion, residential/hospitality and lifestyle brands. I help brands find their voice and tell their stories.
With a background in print, editorial content creation and creative direction, plus a passion for digital honed at top level agencies and brands, the majority of my work is focused on ideation, strategy, content and copy.
Music and magazines have inspired me since I was a teenager, and I seek that same excitement in creative work of all types. I appreciate great brand storytelling and I want to be thrilled by amazing content. I love when digital executions excite me in ways that print does, and I love them even more when they do things print never could.
As a freelancer and consultant I’ve worked with corporate clients including Bobbi Brown, Jo Malone London, Ralph Lauren, Amazon and Alpha Industries, and with agencies including Chandelier Creative, King & Partners, Lloyd & Co, Laird + Partners, CreateThe Group, AR New York, Baron & Baron, Hope & Anchor, Berlin Cameron Unlimited, Rokkan, Team Detroit, Noe & Associates, PMH, True Agency and Brand Asset Group.
I was born in London, and have lived and worked in NYC since 1997. I’m a legal permanent resident (aka Green Card holder).
Creative & Brand Strategist, Creative Director, Copy & Content.
Clients include Jo Malone London, Bobbi Brown, Chandelier Creative, Lloyd & Co, Laird + Partners, CreateThe Group, King & Partners, PG&Co. Publiq, Noe & Associates, Sideways, Amazon, and Alpha Industries.
February 2013 – February 2014
Focusing on new business, conceiving and ideating digital campaign strategy, creative and copy. Clients include Bentley Motors, Alfa Romeo, Phillip Lim 3.1, Asprey, Botkier, Edition Hotels, Faena, Isaora, Mary Katrantzou, Monique Lhuillier, Robert Rodriguez, Thakoon, and Victoria Beckham
August 2012 – February 2013
Branded content strategy lead at ralphlauren.com. Oversee day-to-day editorial and content direction of Ralph Lauren Magazine, and integrate that with other content platforms at Ralph Lauren Media.
December 2010 – March 2012
Focused on new business, conceiving and ideating digital campaign strategy, creative and copy. Clients include Beauty Brands, Sephora, Essie, Kerastase, Knoll, Dunhill, DeBeers, David Yurman, Alexander Wang, Harry Winston, Tom Ford, Wolsey, Burberry and NOWNESS.
Fashion and culture magazine, NYC-based. Redesign and reformat. Launch of new website and emphasis on building social media presence.
The last good period of BlackBook as a downtown arts/culture mag. A great team—Aaron Hicklin, Stephanie Waxlax, Elizabeth Sulcer and myself.
Established brand new publication as significant presence in music and culture media landscape. Strong emphasis on discovering and developing new photographers, as well as working with established talents. Some interesting brand marketing collaborations.
Groundbreaking fashion and culture publication, launched in London and moved to NYC in 1997.
Worked with photographer Wyatt Gallery to edit a book of images of the aftermath of hurricane Sandy. Wrote foreword.
Wrote foreword to book of photography by Patrick Cariou, documenting his 10-year journey to retrace the journey of the gypsies back from Europe through Central Asia to India.
Co-art directed book of documentary photography by Theresa Ortolani about endurance motorcycle racers.
Wrote foreword to book of artworks curated by Sebstien Agneessens of international contemporary artists “remastering” celebrated works.
Trenchtown Love, Inextenso
Wrote foreword to third monograph by photographer Patrick Cariou, on the Kingston, Jamaica quarter that was home to Bob Marley and many other of reggae music’s leading lights.
Adobe CS (InDesign, Photoshop, Illustrator), Keynote. Knowledgeable in all social media channels, and have familiarity with most web-based tools and technologies, particularly those related to e-commerce.
FOLIO Eddie Award for excellence in magazine design. Best use of photography, The Fader